INDUSTRY POV

Navigating the Uncanny Valley: The Promise of G...

In the dynamic landscape of digital marketing, the quest for the next breakthrough technology is unending. One such realm that has marketers on the edge of their seats is AI-generated...

The Chief Artificial Intelligence Officer: The ...

In the dynamic landscape of corporate America, a new executive role is rapidly gaining prominence - the Chief Artificial Intelligence (AI) Officer. This surge mirrors the digital transformation era, signaling...

The Coolest Job in Corporate America

Just like we saw with Digital Transformation, we're seeing the same with AI. At an exec level, Glassdoor reported there were 122 NEW postings for Chief or VP of AI....

Navigating the Legal Maze of AI in Marketing: A...

The AI Revolution in Marketing: A Legal Odyssey In the fast-evolving world of marketing, Artificial Intelligence (AI) stands as a beacon of innovation, offering marketers tools of unprecedented power. From...

Confidence vs. Reality: The AI Skills Showdown

The latest 2023 State of AI in Digital Marketing Report by Invoca, a leader in Conversation Intelligence AI, reveals a significant trend in the marketing world. The report highlights that...

The AI Hype: Balancing Expectations with Realit...

In the marketing sphere, the buzz around artificial intelligence (AI) often reaches fever pitch, with many hailing it as the ultimate panacea for all industry challenges. While AI's capabilities are...