INDUSTRY POV

ChatGPT's Custom GPT: The Future of Tailored AI...

The world of AI in marketing is ever-evolving, and one of the latest breakthroughs is the introduction of Custom GPTs by ChatGPT. This innovative feature allows for the creation of...

AI-Powered Personalization: Transforming Custom...

In the ever-evolving landscape of marketing, Artificial Intelligence (AI) has emerged as a game-changer, particularly in personalizing customer experiences. Today’s consumers expect marketing efforts to be tailored to their preferences,...

Cost Comparison: Production With And Without AI

We know this is a critical question for many folks, and the ultimate question if we're deciding to utilize more AI in marketing workflows. Let's take a look at the...

AI Or Not AI? That's The Question

Here's a fun challenge that will test the credibility of AI generated images. Can you guess which images is real and which is AI generated? Click to take the challenge...

How Can AI Practically Impact The Marketing World?

Asset and Social Copywriting AI is fantastic for speeding up the copywriting process. It helps our team come up with new copy approaches, make variations of copy, and check spelling...

Why that Tiny Task Costs a Small Fortune

Ah, the mysterious world of ad agencies, where the air is filled with creativity, MacBooks glisten under soft office lighting, and yes, where your wallet lightens faster than you can...