Integrating AI from the Start Makes All the Difference

The advertising world is no stranger to trends. From flashy designs to digital revolutions, agencies have seen and adopted it all. But in recent years, the wave of AI (Artificial Intelligence) has washed over the industry, with its transformative potential promising a new era of advertising. While many agencies scramble to add AI to their existing structures, a powerful argument stands for building agencies with AI at their core from the very beginning. Here's why:

  1. Seamless Integration vs. Clunky Add-Ons

Imagine trying to fit a square peg into a round hole; that's what retrofitting AI into a traditional agency can feel like. Systems, processes, and strategies often need to be overhauled to accommodate the new technology. But when an agency is founded with AI at its heart, every aspect, from data analytics to creative ideation, is naturally aligned with the technology, ensuring a smoother and more efficient operation.

  1. Building a Skilled Team

Hiring for an AI-first agency means attracting talent that's comfortable working at the intersection of creativity and technology from the get-go. In contrast, retrofitting often requires extensive retraining of existing staff or hiring new teams, leading to potential mismatches in skills and company culture.

  1. Forward-Thinking Strategy

AI isn’t just a tool; it's a mindset. An agency built on AI is inherently future-focused, always looking for innovative ways to harness technology for better ad campaigns. Retrofitting AI, on the other hand, can sometimes be a reactionary step to keep up with competitors rather than a strategic move to lead the industry.

  1. Enhanced Client Trust

Clients want to partner with agencies at the cutting edge of technology. When they see an agency has been built on AI from day one, it signals a commitment to leveraging the best tools available. In contrast, adding AI as an afterthought can come off as trying to catch up to a trend, rather than leading from the front.

  1. Continuous Evolution

AI is not a static field. It's ever-evolving, with new breakthroughs and capabilities emerging regularly. An agency with AI at its core is better poised to evolve with the technology, constantly updating its strategies and offerings. Retrofit agencies might find themselves playing catch-up, always a step behind the latest advancements.


In the dynamic world of advertising, the integration of AI is not just a trendy move but a transformative shift in how agencies operate and deliver results. While it's never too late to embrace AI, there's undeniable value in building an agency foundation where AI is not an awkward appendage but the beating heart, driving innovation, strategy, and success.

Back to blog