How Can AI Practically Impact The Marketing World?

Asset and Social Copywriting

AI is fantastic for speeding up the copywriting process. It helps our team come up with new copy approaches, make variations of copy, and check spelling and punctuation. 

Product Images + Background Visuals

AI can create amazing backgrounds, composite product imagery, expand scenes, remove unwanted objects, and many other amazing advancements. Speeding up asset creation.

Visual Direction + MoodBoards

From both a visual and copy perspective, it can supercharge internal decks and create moodboards, so that we can align on a vision faster and more cost-effectively.

Cultural Adaptation

Often, brands need to speak to local audiences but content has been created at a global (often American-centric) level. AI can help adjust the messaging and visuals based on local market preferences and cultural nuances. 

Revamping Past Campaigns

New photo shoots are expensive. AI has the ability to take past imagery, expand or update the scene, and replace products with the latest version. Think of the huge library of assets that could be refreshed? 

Customer Journey Mapping

The strategic process often starts with a master journey that expands based on customer preferences and behaviors. Traditionally, the other journeys are created manually. AI can process multiple maps much faster.

Video Optimization

There are many cases where case studies, customer testimonials, and other documentary style videos are required. One of the most time consuming things is processing the interviews and forming a coherent narrative. With the help of transcripts, AI can give narrative ideas that speed up the editing process. 

Community Management

AI can provide quick responses in-line with your brand tone. It can provide multiple options at the click of a button. Either the client or community manager selects the best possible option. Removing excessive time brainstorming responses.

Asset Management and Organization:

AI-powered Digital Asset Management systems can tag and categorize more efficiently. AI can review core metadata and the visuals themselves, categorize, and organize content effectively. No need for lengthy data inputting or manual inspection of imagery. 

Website Content Optimization

A huge part of creating a website is figuring out the site map, pages required, the UX of those pages… and then the content on each page. But, it’s insanely tough to visualize a website at the start. Which is what leads to so much back and forth with your agency partner. Insert AI — it can quickly populate copy and visuals, so you can start to imagine, rift, and react to reality. 

Virtual Set Creation

LED screens and other technologies can provide fantastic and efficient backdrops for content imagery. But, you still need to make the imagery. Using AI, filmmakers can simulate complex sets digitally with just a few prompts. Reducing complex 3D pipelines. And seriously reducing the need for any kind of physical location.

Logo & Brand Design Adaptations:

AI can subtly tweak logos at the click of a button. At the very least, it gives you new ideas for how a designer can tweak or evolve a logo. This can also work for brand colors and key brand identity elements. Stuck? Ask AI, and it may surprise and inspire you.

Dynamic Storyboarding

Ever received a storyboard that feels pretty good… but needs more… ‘oomph’? AI can generate multiple versions of the existing storyboard. And, give you new perspectives, inspirational tweaks, and dynamic ideas.

Predictive Analysis for Trends:

AI can analyze global and local data to predict upcoming content, design, or product trends, helping brands stay ahead of the curve. Remove ALL the googling and researching, and let AI do that for you. It may not be perfect, but it’ll speed up the process. 

The possibilities are endless. Let’s be clear: AI isn’t a silver bullet. But, it will speed everything up, which will reduce time, effort and cost. 

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